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SSE simplify maze of energy tariffs to help consumers choose what is best for them

Energy provider SSE has launched an online price comparison tool along with scaled down and simplified tariffs allowing customers to more easily find the cheapest deals. The utilities supplier has greatly reduced the number of tariffs on offer from 68 to 15.

The utility company who provide gas and electricity for consumers through Swalec, Southern Electric and Hydro as well as an online provider called Atlantic are the 2nd largest energy provider in the UK. They claim the new streamlined tariffs are "the most significant change" it had ever made to its range of products.

SSE consumers will be able to select from four core products. It will consist of two fixed price deals, two variables deals with one offering a discount off the standard tariff for customers who are willing to tie in to the tariff for two years.

After other factors are taken into account for paperless billing or free energy usage meters if required etc will result in 15 different tariffs being available in place of the previous 68 that were on offer.

The companies new price comparison tool is claimed to help customers shop around quickly and easily. By entering their postcode customers can see what the cost would be for the average energy user across the four tariffs. They can then further refine the estimated cost by answering questions regarding their usage, meter, payment and billing preferences before finally choosing any additional features they may wish such is green energy options or Argos points.

Generation and supply director for SSE Alistair Phillips-Davies, announced buying energy had become too complex : " Energy customers want choice, but most customers have a straightforward set of requirements and when they look at the products offered by an energy supplier it should be easy for them to find out which is the best for them. In October, SSE committed to end the complexity that surrounds tariffs and significantly reduce the number of tariffs it offers. That is exactly what we are doing and I believe this is the most significant change SSE has ever made to its product range,"

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